POTTER’S CRAFT CIDER

Potter's Craft Cider enlisted my creative brain to conduct a comprehensive brand review, aiming to refine their visual identity for a consistent and impactful brand presence. The project involved the consolidation of existing assets into a concise document, streamlining color and font usage across all platforms. Additionally, we embarked on a collaborative "Zero Campaign" project, reimagining label illustrations to align with their Bloom series of ciders, boasting zero sugar, carbs, and gluten.

Brand Review:

  • Asset Consolidation: Gathered and consolidated Potter's Craft Cider's current assets into a concise document, providing a clear overview of the brand elements.

  • Color and Font Streamlining: Paired down the color and font use to ensure consistency across various platforms, enhancing brand recognition.

Zero Campaign:

  • Label Illustration Reformatting: Took existing label illustrations and reformatted them in a fresh way that resonated with the Bloom series, emphasizing the zero sugar, carbs, and gluten content.

Social Media Enhancement:

  • Conceptual Photography Art Direction: Provided conceptual art direction for photography on social media, ensuring visually engaging and cohesive content.

  • Canva Templates: Designed Canva templates for graphic informational posts, streamlining the creation of visually appealing and consistent social media content.

Uniform and Merchandise Direction:

  • Color combinations with client provided vendors for uniforms as well as sweatshirts, and swag.

 

LABEL DESIGN - IMPERIAL DRY

Potter's Craft Cider introduced a high-alcohol version of an existing cider and sought a label design that would complement the original, allowing them to be displayed together in retail locations. The challenge was to create a distinct yet harmonious look for the new sister label.

LABEL DESIGN - POMME SAUVAGE

*Imager curtesy of Potter’s Craft Cider

Potter's Craft Cider envisioned a champagne-esque label for a new limited release sparkling bottle. The design needed to strike a balance between being grounded and conveying a sense of lightness and refreshment.