Erin approached me with the goal of rebranding her copywriting business to reflect her personality and attract her ideal clients. The focus was on infusing joy and playfulness into every aspect of the brand. We initiated the process with logo development, refining it through collaborative rounds. Once the logo was finalized, we moved on to creating a vibrant color palette that resonated with Erin's vision.
The photography art direction aimed to capture Erin in ways that could be translated into custom illustrations, enhancing the brand's visual story. Despite the geographical distance, we successfully collaborated remotely, discussing wardrobe choices, hair styling, and manicure colors. After receiving professionally shot photographs against a white background, I integrated Erin into the custom illustrations.
The rebranding efforts included a website, where I designed a Square Space website that not only showcased Erin's services but also reflected the newfound brand identity. The result is a reinvigorated copywriting business that exudes joy, playfulness, and a unique visual narrative.
Branding…
Logo: Crafted a distinctive logo that embodies Erin's personality and aligns with the desired brand image.
Color Palette: Developed a vibrant and playful color palette to infuse joy into the brand and resonate with the target audience.
Brand Fonts: Selected fonts that complement the overall brand identity, ensuring consistency across all communication.
Documentation: Provided comprehensive brand documentation to guide the consistent application of the brand elements.
Custom Illustrations: Created unique and personalized illustrations to enhance the visual storytelling aspect of the brand.
Square Space Website Design: Designed a visually engaging and user-friendly Square Space website to showcase Erin's services and personality.
Art Direction + Content Creation…
Photography Concept: Developed a concept for professional photography sessions to capture Erin authentically and align with the brand's playful essence.
Remote Styling: Collaborated remotely with Erin, coordinating wardrobe, hair, and manicure colors to ensure a cohesive visual representation.
Illustration Integration: Merged professional photography seamlessly with custom illustrations to create visually striking scenes.