Design should be experienced, not just seen.
The Day to Day:
CONCEPTUAL DESIGN
BRANDING & STORY TELLING & VIDEO
PRINT & DIGITAL GRAPHICS
SPACE PLANNING
FF&E SELECTION | STYLING
SOCIAL MEDIA DESIGN & STRATEGY
Get with the Program:
THE CREATIVE SUITE: PHOTOSHOP | ILLUSTRATOR | INDESIGN | DABBLING IN AFTER EFFECTS
WORDPRESS | SQUARESPACE | TUMBLR
PINTEREST | INSTAGRAM
iMOVIE
All the Feels:
COLLABORATOR
TEAM LEADER
RELATIONSHIP BUILDER
DEADLINE ORIENTATED
OUTSIDE THE BOX THINKER
Virginia Polytechnic Institute and State University (aka Virginia Tech) 2004 - Bachelor of Arts in Interior Design
Membership: ASID
Freelance Designer (present)
FERRISS AND COMPANY
Commercial Interior Design
Social Media Planning
Firm Rebranding Efforts
Event Styling
Home Staging
DESIGN AGENCY
Ongoing freelance designer: project by project basis
FRAY ARDENS PERFUME LINE:
Graphic Collage Art: web and social media use
Social Media Coordinator
Website content curator, built on Square Space
Pop-up Event Stylist
ETIENNE VINITAGE:
Logo Development
Product Stylist & Photography
Instagram Layout & Planning
ForrestPerkins (2008 - 2018)
Director of Graphic Design and Special Projects
CONCEPTUAL DESIGN: Spear heading project kick-off meetings to inspire design teams to think outside the box. These meetings developed the conceptual visual and written story that will act as a foundation and check point for the design aesthetic. Lead an over arching series of firm wide story telling sessions.
BRANDING & STORY TELLING & VIDEO: Project Identity, Presentation Aesthetic, Corporate Clients. Lead the branding efforts for Dupont Residential Towers. Participated on the branding documentation teams for Waldorf Astoria, Embassy Suites and Double Tree Hotels.
2010 & 2018 Brand Standards for ForrestPerkins website, letterhead, email signatures, proposal and presentation formats.
Creation of videos to compliment screen presentations. These videos last 2-4 minutes and highlight the mood boards, infiltrated with lifestyle video and paired with music to capture the clients attention and get the firm’s foot in the door.
SPACE PLANNING: Collaborated with Design teams to development of project specific concepts and walked clients and through the firm's ideas of how the firm saw their project developing aesthetically and specially.
FF&E SELECTION | STYLING: Provide design teams with the look and feel of the intended space with sourced images of color, texture, and interior elements through visual (print, web and video) mood boards.
PRINT & DIGITAL GRAPHIC DESIGN:
Presentation - Creation of custom artwork and patterning to add dynamics to covers, divider and background pages of presentations and proposals. The project presentations set the mood and tied a thread throughout the design process. Hardcover books were designed for marketing materials as well as specialty clients.
Email Campaigns - Custom graphic art and layout for email blast announcements.
Website - Worked alongside a third party web developer to design the firm’s website, and maintained the backend of the site.
Info Graphics - Development of statistical graphics for trade show slide shows, branding documents and design competitions ranging from client demographics to location mapping.
Carpet - Working with the design team to develop vector graphic elements to relay the design intent to the carpet manufacturer. Original pattern designs include carpets for the following: Manchester Grand Hyatt; Hyatt Princeton; JW Marriott Tucson; Four Season Georgetown; Westin Bethesda; The Palmer House Hilton, Morrison Clark Hotel
Wallcoverings - Creating unique murals that act as accent walls and tie back to the underlining design story of the space.
Fabric - In-house designs for FP brand products, potential partnerships and project specific fabrics.
SOCIAL MEDIA DESIGN & STRATEGY: Curated ForrestPerkins’ Instagram account, planned out posts a month at a time and trained junior staff to take over.
Adamstein & Demetriou (2007-2008)
Project Manager and Project Designer
PROJECT MANAGEMENT: Management of previously designed lobby and ballroom renovation of the Hilton Times Square Hotel.
PROJECT DESIGNER: team member on multiple restaurant projects, drafting using PowerCad, and preparing photoshopped renderings of conceptual spaces.
Architecture Incorporated (2004-2007)
PROJECT DESIGNER: Interior finish selection and Architectural Desktop