Located in the Belhaven neighborhood of Jackson, Mississippi, Pulito was a collaboration between Ferriss and Company and chef, Chaz Lindsay and partner, Jonathan Webb. My individual role included working with the Ferriss and Company team in developing the brand foundation. From the brand foundation I came up with three different options for design direction. Once one was was selected by the client, I acted as a consultant for the Ferriss and Company team who implemented the development of design. While the local team flushed out the details and construction, I sourced decor, statement furniture pieces and artwork and flew in for the finishing interior styling touches. Acting as a remote art director for their food photography, I provided mood images and a shot list for the team to execute.
See the Ferriss and Company website for similar work.